Mumbai, December 7: Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 슬롯사이트˜BE 6e슬롯사이트� in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name 슬롯사이트�6E슬롯사이트�.

Mahindra슬롯사이트™s mark is 슬롯사이트œBE 6e슬롯사이트� not the standalone 슬롯사이트�6E,슬롯사이트� the company said, adding that it reserves the right to the brand name 슬롯사이트œBE 6e슬롯사이트�. Earlier this week, InterGlobe Aviation filed a trademark infringement lawsuit against Mahindra Electric for using 슬롯사이트�6E슬롯사이트� in its new car called Mahindra BE 6e. Indigo슬롯사이트™s 슬롯사이트�6E슬롯사이트� represents an airline.슬롯 머신 사이트 추천IndiGo Sues Mahindra Electric, Files Trademark Infringement Lawsuit for Using 슬롯사이트�6E슬롯사이트� in Its New EV SUV, Automaker Reponds.

In a fresh statement, Mahindra said it find it 슬롯사이트œunseemly that two large, Indian multinationals should engage in a distracting and unnecessary conflict when, in fact, we should be championing each other슬롯사이트™s growth and expansion슬롯사이트�. 슬롯사이트œWe are hence taking the decision to brand our product the 슬롯사이트œBE 6,슬롯사이트� it added.

슬롯사이트œWe believe it differs fundamentally from IndiGo슬롯사이트™s 슬롯사이트�6E,슬롯사이트� which represents an airline, eliminating any risk of confusion. The distinct styling further emphasizes its uniqueness. Our registration application is for an entirely different industry sector and product and hence do not see any conflict,슬롯사이트� said the automaker. In fact, 슬롯사이트œwe would like to point out that in the past, Tata Motors had objected to InterGlobe using the IndiGo mark, given their Tata Indigo car brand슬롯사이트�.

슬롯사이트œInterGlobe continues to use the mark IndiGo in a different industry and business. We therefore find their objection to BE 6e to be inconsistent with their own previous conduct,슬롯사이트� Mahindra said, adding that 슬롯사이트œwe would not like to get distracted from our vision of popularising electric transport in India슬롯사이트�.슬롯 머신 사이트 추천Mahindra & Mahindra Announces Price Hike of Its SUV and Commercial Vehicle Range by up to 3%, Effective From January 2025.

It further added that the claim by IndiGo is 슬롯사이트œbaseless and if not challenged, will set an unhealthy precedent of monopolizing alpha-numeric 2-character marks, despite our mark being distinctive and different. This will be enormously constraining for all companies across industries and sectors슬롯사이트�. The case will come up for hearing on December 9, according to reports.

(The above story first appeared on LatestLY on Dec 07, 2024 03:55 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).